Israel ranks among the most powerful nations in the world, and has been one of the most resilient countries in the face of the economic crisis. It has a strong economy and a dynamic foreign trade sector.
It’s useful to know that Israeli professionals are generally spontaneous, determined and not afraid to take risks - a combination that, for the uninformed, can sometimes be surprising during initial business meetings.
At trade shows they are looking for added value, the offer that will make a difference in terms of innovation and services to visitors.
Israeli professionals are very well connected and expect certain technologies as standard at the show (for example, free Wi-FI throughout the entire show). Event signage and comfortable dedicated spaces are also very important and help create a lasting positive impression of the show for visitors.
Israeli visitors particularly appreciate being greeted by a fellow Israeli who speaks their language and knows the show inside out so they can guide them around more easily.