The US trade show market

The scope of local trade shows

(posted on 1/06/2016)


A giant both in geographical and economic terms, the USA offers numerous markets to be won. With its power, economic dynamism, openness to international trade and modern outlook, America offers a host of opportunities across a wide range of business sectors.

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Most US economic players primarily attend local trade shows. Many US shows are organised jointly with association conventions. These conventions are annual industry networking events and almost always offer training opportunities.

US trade shows are held in exhibition centres and high traffic venues such as ‘Marts’.

The exhibition centre sector is less privatised than in France and exhibition venues can either be public or private. The biggest are located in Chicago (McCormick Place Convention Center and Merchandise Mart), Las Vegas (Las Vegas Convention Center and Sands Expo & Convention Center), Los Angeles (L.A. Convention Center) and Orlando (Orange County Convention Center).

The big US trade shows are international but less so than the European shows because of the size of the domestic market.

The biggest trade shows include the Consumer Electronics Show (CES) in Las Vegas (3,600 exhibitors and 170,000 visitors), the International Manufacturing Technology Show (IMTS) in Chicago (2,000 exhibitors and 115,000 visitors) and the Atlanta International Gift & Home Furnishings Market (2,800 exhibitors and 90,000 visitors).