The exhibition market in the United Kingdom

The scope of local trade shows

(posted on 14/01/2015)

The United Kingdom

...the Eurozone’s leading European trading partner, is emerging slowly from the crisis thanks to the austerity plan introduced by David Cameron’s government, and currently has the lowest unemployment rate since 2008. A likely explanation for why the majority of Scots voted to stay in the Union.

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In 2010 the exhibition sector contributed an estimated £11 billion to the UK economy, equivalent to 0.4% of the country’s GNP in that year. The industry generates 148,500 direct jobs, which represents 0.5% of the total jobs in the United Kingdom.
Local and national government are mindful of the economic impact of the exhibition industry and encourage it.

In 2010, 265,000 exhibitors participated in the 1,600 events listed in the United Kingdom, an average of 165 exhibitors per event.

These figures indicate that the UK exhibition industry is much smaller and less internationally oriented than its French counterpart. This highlights significant opportunities for French exhibitions to attract British exhibitors and visitors.

Note however that the British tend to be more familiar with German trade fairs, therefore French shows need to strengthen their offer and promotion to avoid being left behind.