South Africa, known as the "Rainbow Nation", is Africa’s most developed country and its largest economy. The continued growth of this BRICS member offers excellent opportunities for French trade shows.
The Promosalons delegation in South Africa favours a "quality over quantity" approach to promotional work that is tailored to the needs of the South African market.
It is important to allow time for dialogue with potential visitors and to build the show’s reputation. Word-of-mouth, positive feedback and Promosalons’ excellent contacts are helping to spread the word about the work of the Promosalons office and the trade shows it represents.