SIAL China

The Asian Food Marketplace

18 May 2021 / 20 May 2021 Shanghai New International Expo Centre

Once a year

SIAL China


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Shanghai New International Expo Centre

Hua Mu Rd. 3# East Lobby (near Luo Shan Rd.)
花木路 东大厅3号口(靠近罗山路)

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SIAL CHINA is the leading Asian meeting point for the food and beverage industry.

Major market players from retail, catering, hotel/restaurant/catering (HoReCa), food services, the import/export trade and manufacturing come to this show. It is also a leading event for the Chinese food market. For the past 16 years, SIAL CHINA has been the leading event for the Chinese food market.

Domestic and international producers and manufacturers of food products, wine and spirits, and food service equipment… contributed to make a success of this main Asian event.
It is an opportunity to meet and interact with the main Chinese players of the food & beverage and hospitality sectors, promote your products in the world largest growing market and develop business with buyers and decision-makers for both retail and food service.

SIAL CHINA is the leading and fastest growing food show in Asia.

Key figures

  • 3.400 exhibitors from 70 countries
  • 110.635 trade visitors from 95 countries

Sectors represented by exhibitors

  • Chocolate world,
  • Confectionery,
  • Dairy Products,
  • Fine/Gourmet Foods,
  • Fish,
  • Frozen Foods,
  • Fruit & Vegetable
  • Meat & Offals,
  • Tea & Coffee
  • Wines & Spirits...

Learn more about the 20 sectors represented on the exhibition’s website :

Visitor profile

  • 50% represented the retail sector,
  • 18% catering/food service
  • 19% food manufacturers.

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  • Strategic and business boosters
  • In-show events to create a buzz
  • Leading exhibitions in many sectors
  • Internationally oriented
  • Genuine trend and innovation observatories
  • A clearly defined and segmented offer
  • A unique promotional network