Promosalons promotes the trade shows of each of its 80 members, thereby spreading the word about French trade shows on the international stage, but it also contributes to various initiatives to help the collective effort.
Joint promotional events
Between 2007 and 2017 Promosalons organised international promotion and networking events for the French trade shows which they have co-financed with the Paris Region Entreprises since 2013.
In 2018, to prepare for the Regional Companies Internationalisation Plan (RCIP), Promosalons MD Corinne Moreau jointly led the “Promouvoir” working group, which redefined the support given to trade fairs from 2019. Approved by a vote on 22 May 2019, the RCIP plans to introduce top buyer invitation programmes and international promotions.
Corinne Moreau actively contributes to the ”Benchmark” brainstorming group set up by the Paris-Ile-de-France Regional Chamber of Commerce and ten or so of its partners. Having produced material promoting the benefits of the sector, the group is currently working to standardise the transport options for international visitors.
Promosalons is also committed to reengaging the decision-makers from the Paris City Council and Paris Tourism and Congress Bureau to encourage them to harness the impact of international events on the capital’s appeal.
On 11 July 2019, at See You There (SYT), an annual conference held by the Unimev (French union of event companies), Corinne Moreau took part in a round table discussion on how events created in France can drive international development.
In addition, for the last three years she has headed the judges for the MGC Awards organised by the PPA Business School. The awards are given to around 100 students who have run commercial operations for French trade show organisers or exhibitors. They are also a way to inform millennials about the many opportunities our sector has to offer.
*ADP group, Atout France, Directorate General for Companies (DGE), Unimev, Paris Exhibitions Committee (CEP), Paris Ile-de-France Regional Tourism Committee (CRT), Ministry for Europe and Foreign Affairs (MEAE), Paris Tourism and Congress Bureau (OTCP), VIPARIS.