Optimistic to moderate

Three global rankings appeared on 20, 23 and 29 March. Each one sprinkled a little optimism over France and Paris Region in particular.

Tripadvisor’s "Travellers’ Choice Awards Destinations” ranked Paris number 1 for the first time since 2013, ahead of London and Rome. Then the OTCP* (Paris tourist office) results confirmed the resurgence in visitor numbers which began in 2017, with more than 23 million hotel arrivals in Paris (up 11% on 2016).

The third was revealed during a conference held on 28 March by the Paris Region Chamber of Commerce and Industry (CCI), with opening remarks by its president, Didier Kling and closing comments by the Secretary of State of the Minister for territorial cohesion, Mr Julien Denormandie.

This rating was the result of research commissioned annually by the Greater Paris Investment Agency and carried out by KPMG. It puts Paris 3rd behind London and Singapore as the destination for strategic investments, particularly those classed as greenfield sites, which is a spectacular comeback for the city.

My question is: what impact will this favourable environment have on business and our trade show strategy? Probably a positive one. But if we then ask what contribution our trade shows bring to these results, I think this is underestimated.

In our area of work, the situation is more mixed and more nuanced. Whereas in 2017 Germany saw a 21% rise in leisure tourism, as did other “major European countries”, it is also one of the destinations where we face the strongest challenges, due to increasing competition and targeted support from German public authorities. As in 2016, a year after the attacks, today we must prove how responsive and adaptable we can be by providing the effective solutions and support our sector needs. This is not the time to relax: this is the time to act.

Corinne Moreau
Chief Executive Officer, Promosalons