Noémi Petit, director of PISCINE GLOBAL

Piscine Global, the international swimming pool exhibition, took place at Eurexpo Lyon from 18 to 21 November 2014. We asked Noémi Petit, the show’s director, for her thoughts on the latest session.

Can you tell us more about your show and the highlights of this latest session?

Piscine has been around for almost 35 years and is the leading show for the pool and spa industry.
The show was renamed Piscine Global at the 2014 session and is now rebranded as one show for the entire industry.

Almost 17,000 people visited Piscine Global and it’s open to the entire pool industry, both public and private, plus pool suppliers from all sectors.

The spa market, which has been booming in recent years, was also widely represented, with key industry players in attendance.

2014 was a pivotal session for Piscine Global and underpinned its role as the leading show in its market.

The entire pool and spa industry met in this neutral location not only to conduct business but also to discuss the sector’s future.

We offered content with high added value, such as pool summits and speed meetings where industry professionals had the opportunity to develop new business, and Pool Vision, which spotlighted future pool and spa trends. More than 1,000 visitors also participated in ‘Pool Parties’, our evening award presentations.

Lastly, the show was truly international with 57% international exhibitors (of a total of 600) and 39% international visitors from more than 100 countries.

What is your international development strategy?

With regard to our international reach, Piscine Global has genuinely ‘opened up’ the sector’s export market.

Our strategy is relatively simple. We guarantee exhibitors who are already, or wish to begin, exporting the same service quality, the same team, the same logistics, and the same tools that they get at Piscine Global, along with other benefits if they participate in several export shows.
Local vendors make up 15–20% of our shows.

We therefore offer them a network called Piscine OPEN (Overseas Pool Export Network) that so far consists of three shows:
–* Piscine Global, which takes place at Eurexpo Lyon and enjoys global coverage with 600 exhibitors and nearly 17,000 visitors
–* Piscine Splash! Asia, which is held in Singapore at the Marina Bay Sands resort and covers South-East Asia, attracting almost 70 exhibitors and 1,000 visitors, and
–* Piscine Middle East, which takes place at the national exhibition centre in Abu Dhabi in the United Arab Emirates and covers the entire Arabian Gulf region, drawing 60 exhibitors and 3,000 visitors.

Promosalons has been working with you for a number of sessions now. What message would you like to pass on to the offices that have supported you?

We spend a huge amount of time liaising with Promosalons representatives.
The shows are drivers in their sector and therefore must be as close to their markets as possible. We need to identify potential ways to attract the trade to our shows.
For me, the local representatives are a huge help when advising a member of the trade to come to a show.

At Piscine we offer image media, videos, blogs and websites, plus we have very active groups on our social media with whom trade professionals from around the world like to exchange ideas.

Some representatives use these tools a lot and even have created their own discussion groups in our sector, with great results.
Also, we are always available by phone so that we can keep in touch in between Promosalons meetings.

Lastly, this year we hosted eight Promosalons representatives at the show, some of them accompanying visitor groups, including Yves Benhayoun, who was with a group of 50 trade professionals from Israel and people who were there as part of a support programme set up by Promosalons Paris.