Muriel Kafantaris, Marketing Director at the Paris Air Show

The Paris Air Ahow, which has been running for 110 years, showcases the excellence of our industry and reflects the passion we share with the whole aerospace and space community.
This edition was very much centred around the future, innovation and employment. Innovation came to the fore in the plethora of new technological developments presented by our exhibitors.

What were the key highlights?
There was the return of Paris Air Lab, a 3,000 m² innovation space which made its first appearance in 2017.
We also organised the 4th edition of the L’Avion des Métiers which promotes the appeal of the different opportunities in the sector. Young people and their families can gather information, watch demonstrations and talk to industry professionals.
At the new L’Industrie Recrute event, companies could advertise vacancies and applicants could visit their stands. It was a huge success.
In terms of events, we celebrated the 50th anniversary of the moon landing. Three American astronauts shared their extraordinary stories at the Fly me to the Moon talk in the Paris Air Lab.
We also commemorated the 75th anniversary of the D-day landings which culminated in flights by two veteran aircraft. Last but not least were the ever-popular daily flight demonstrations.

  • How does the Paris Air Lab reflect innovations in the industry?
    It takes you on a fabulous voyage of discovery, introducing you to the challenges of the future, for example in climate change, artificial intelligence and future mobility.
    It’s a huge exhibition space which showcases the cross-cutting innovations of the sector’s major groups and start-ups. 140 start-ups from 21 countries came to share their skills and expertise.
    Key figures and experts from different domains were there to discuss issues and put forward their different ideas, plus there was an opportunity to meet astronauts such as pilots Thomas Pesquet and Claudie Haigneré, the navigator François Gabart and even Michelin-starred chef Thierry Marx.
  • Were there any trade-only services or events?
    We ran our matchmaking service again plus we offered 15-minute Aerospace Meetings between major groups and SMEs. There were talks for professionals on hot topics such as the supply chain and cybersecurity.
  • How are you progressing your digitalisation strategy?
    To improve our social media visibility we brought together a special team and deployed an editorial strategy with targeted content for each channel.
    We invited our communities to a bigger and better experience before, during and after the show. At the Air Show we had a Social Room and ten social walls showing all the posts in real time. We also held a special influencers’ day at which 10 key influencers were treated to some very special experiences.
  • Promosalons is your long-standing partner for international promotion. How does this partnership benefit you?
    For us, the Promosalons network takes the Paris Air Show to countries where we want to grow our visitor numbers. It gives us access to local players and media in our sector and enables us to communicate with our targets in line with the local country codes.

The Promosalons teams support us in our efforts to attract more visitors and foster visitor loyalty.
We let them advise us on the best promotions for each individual context and, as a result, this year we attracted 40% international visitors compared to 32% in 2017.