The latest edition of Le Mondial took place from 4 to 14 October 2018. Were the heralded changes effective?
We took risks by changing the face of the show and shortening the duration. Results show that we made the right choices. We welcomed 500 exhibitors, 2½ times more than in 2016, over a million visitors, many of whom were new, particularly young people, and over ten thousand journalists. Coverage in the press and on social media was far wider than in previous years. In their own words, car makers “smashed it”. Renault for example, took an order every five minutes!
You ran several events concurrently at Porte de Versailles. Can you describe them for us?
The Mondial Paris Motor Show includes the Mondial de l’Auto (for cars), the Mondial de la Moto (for motorbikes), the Modial de la Mobilité, Mondial.Tech and Mondial Limited. Held alongside our show, the Mondial de la Moto found new impetus and attracted more visitors. Founded in 2018, Mondial.Tech is a six-day BtoB show focusing on innovation. Its very diverse programme energised the Mondial. 127 talks took place, including the prestigious Tomorrow in Motion, which brought together major executives from the automotive, transport, tech and energy sectors.
We also inaugurated the Mondial.Tech Startups Awards, the largest competition for start-ups in the mobility sector, not forgetting the Mondial Women Gala Evening, devoted to the women working in the automotive, motorbike, mobility and tech sectors. With Mondial Limited, it was the first time we exhibited luxury vehicles in the same venue. The public had access to some really exceptional cars and manufacturers took an unprecedented number of orders. Visitors to the Mondial de l’Auto were treated to a new visitor experience with innovative stands and entertainment, interactive shows and events.
You also chose to host events outside the Porte de Versailles exhibition centre. Can you tell us more about them?
On 30 September, we organised a 120th birthday parade through the streets of Paris, with the highly unusual closing of the place de la Concorde just for us. The public enjoyed admiring 230 vehicles that have marked the history of cars and motorbikes. Renault and Peugeot Motorcycles were also celebrating their 120th birthday and Citroën its 100th. We also set up an eco-friendly vehicle test centre in the place de la Concorde.
Around ten manufacturers and Engie and Air Liquide presented their new ranges of electric, hybrid, hydrogen and NGV vehicles and new energy solutions. They also took a huge number of orders. We organised two pop-up stores at Saint-Lazare station and the BHV department store, where Seat was also running a show. This brought great visibility to the show and to this manufacturer in particular Finally, on the evening before the show, Emmanuel Macron organised a dinner at the Elysée with major executives from the sector, proof that the Mondial plays a crucial role in flying the flag for France.
Promosalons helped you with your press relations, public relations and to publicise the event around the world. How did this work out?
Local offices in China, Korea, the USA, India and Japan organised press conferences and meetings with major players in their respective countries: manufacturers, institutions, journalists, etc. Having contacts on site is a major advantage for getting to the right people, promoting networking, enhancing our activities and facilitating a general dialogue. Their support is essential to enhance the show’s reputation abroad. We will continue this work together for 2020!