Guillaume Loizeaud, Director of Mondial du Bâtiment

The construction industry show Mondial du Bâtiment – bringing together BATIMAT, IDÉOBAIN and INTERCLIMA+ELEC – was held at Paris Nord Villepinte from 2 to 6 November 2015. Promosalons invites Guillaume Loizeaud, the show’s director, to sum up this latest edition.

Tell us about your show and this year’s highlights

Mondial du Bâtiment, comprising the construction industry’s three flagship shows, BATIMAT, INTERCLIMA+ELEC and IDEOBAIN, is the only global platform for all building and architecture professionals. It brings together the most comprehensive offer in the world in terms of solutions, innovations, demonstrations and training.

2015 saw the first Mondial du Bâtiment, with the 3 shows under one roof. The event was a success, attracting 338,110 professionals and confirming its status as the number one international platform with an increasingly high calibre of visitors:

  • International visitor attendance was up 2.5%, representing 21% (+2% compared with 2013) and an increase of 10% in international exhibitors (51% of 1,254 exhibitors, i.e. +6%). Sub-Saharan Africa, the market focus, drew large numbers of visitors (+39%), decision-makers and project owners from this strong-growth region (Côte d’Ivoire, Nigeria, Gabon). European visitors (Italy, Portugal, the Netherlands, Luxembourg, Norway) also contributed to this growth with a 10% increase over 2013.
  • Despite a slight dip in overall attendance (-4% compared with 2013), there were greater numbers of professionals from some sectors: +19% in operation/maintenance, +11% for installers, contractors, and craftsmen and +7% for project managers and project owners.

New features of the 2015 show (trails, guided visits, forums, demo workshops, B2B platform) made it possible to organise targeted meetings between exhibitors and visitors seeking solutions specific to their trade.

What was your international development strategy?

In 2015, we stepped up our promotional budget and targeted more countries. We both increased our resources and concentrated investment in priority areas.
For each edition, we choose a particular country focus. This year we had five guest countries: Côte d’Ivoire, Cameroon, Gabon, Nigeria and Senegal – countries offering immense potential in the construction and architecture sector and which our exhibitors are targeting in ever greater numbers.

Promosalons has worked with BATIMAT for many years, but since this is your first time at the helm, what’s your verdict on the results delivered by the Promosalons network? What message would you like to pass on to the regional offices that worked with you?

Coming from another sector, I found the Promosalons network and teams of immense help in developing our shows. They are particularly good at enabling us to tailor our promotional strategies to local (country) practice. I’d like to thank them, particularly for the achievements in recent years in North Africa, southern Europe and sub-Saharan Africa. I urge the Promosalons teams to liaise with us even more closely, and on a more regular basis during the two-year cycle, so we can build the international promotion roadmap together.