Best wishes for 2018 !

As is customary, I’d like to begin by wishing you all an excellent 2018. I hope the year brings you success, happiness, passion and enthusiasm!

For many of us, our thought-processes, actions and thus investments are focussed on the technologies, tools and methods which will help us get to grips with, and better manage, data and information. Our ultimate aim is to create useful contacts we can hopefully interest in our trade shows and events, and subsequently recruit as exhibitors, while complying with GDPR.

For many of us, our thought-processes, actions and thus investments are focussed on the technologies, tools and methods which will help us get to grips with, and better manage, data and information. Our ultimate aim is to create useful contacts we can hopefully interest in our trade shows and events, and subsequently recruit as exhibitors, while complying with GDPR.

But we must not forget the vital human element: the teams who devise the scenarios and strategies – digital, viral and relational – and then pass on the messages, ideas and proposals to others, hopefully convincing them to come to our trade shows in large numbers.

At the end of 2017, I read INSEAD professor Erin Meyer’s recent book "8 clés pour travailler à l’international" [8 keys to working internationally], which reminded me, if indeed I needed reminding, of the complexity of human beings and their methods of communication. This is particularly poignant if you factor in the international dimension and intrinsic cultural differences.

This is why the Promosalons network is an incredibly useful living laboratory. It can, at least outwardly, shrink these huge cultural gaps by adopting an approach that is relatively standard, which helps the teams make contacts internationally.

However, it is this human patchwork of such different people, very often coded differently to ourselves, which makes it all the more valuable.
I think we need to cultivate this fertile network without trying to create too much of a level playing field, listening to what it has to tell us and teach us, and sometimes let it guide us, even if it takes us into uncharted territory.

This requires a listening ear and, once again, reciprocal trust.
And as the purpose of this message is to pass on my good wishes for the new year, this is what I wish for us all.

Corinne Moreau
Chief Executive Officer, Promosalons