Visitor’s portrait

(posted on 9/05/2019)

Swiss visitors like their independence. When they attend a French trade show, they do their own research and make their own bookings.

  • They do this in advance, but are not fond of pre-booked appointments, group travel or guided tours.
  • Pragmatic and direct, they get straight to the point. Their main focus is on discovering the latest innovations.
  • They appreciate meticulous organisation, and clear, accurate signage. They take a measured approach to business, avoiding reckless risks and hasty action. Reserved, unobtrusive and punctual, they expect the same from others.
  • To attract these visitors, it is better to keep things understated and unpretentious. And to convince them, nothing beats facts, figures and concrete arguments; these point to a solid future collaboration.