Swiss visitors like their independence. When they attend a French trade show, they do their own research and make their own bookings.
They do this in advance, but are not fond of pre-booked appointments, group travel or guided tours.
Pragmatic and direct, they get straight to the point. Their main focus is on discovering the latest innovations.
They appreciate meticulous organisation, and clear, accurate signage. They take a measured approach to business, avoiding reckless risks and hasty action. Reserved, unobtrusive and punctual, they expect the same from others.
To attract these visitors, it is better to keep things understated and unpretentious. And to convince them, nothing beats facts, figures and concrete arguments; these point to a solid future collaboration.