The new season has got off to a fairly positive and dynamic start with shows in the Fashion and Home sectors. Some had the challenge of a date change, while others had that of moving to a new, more visitor-centred venue... which turned out to be a great success.
This is also the time when the Promosalons board of directors will be meeting to review international member-show promotion and the key lessons learned over the past decade, and turning its attention to new strategic objectives, whose watchword is clear: the network must continue and even step up its support for international French trade show development. Globally, this means supporting shows that are replicated on different continents since they are major drivers of economic development and brand deployment, and typically lead to more international visitors at the “parent” shows. For shows in France, it means working with trade show teams to establish an international marketing mix tailored to the current situation and guided by the need to find the right balance between recently developed qualitative relationship marketing initiatives and viral and digital marketing. At the same time, we still have to strengthen some of our business-generating actions.
The meeting will also be an opportunity for Promosalons to propose ways to support the above efforts, not just by acting collectively and building skills, but also by providing more direct promotional support through a new Innovation Promotion Credit. This mechanism will consist of direct financial support from Promosalons for new trade show investment and will be unveiled shortly.
We wish you all a successful new season!
Chief Executive Officer