50 YEAR ON, Promosalons continues to reinvent the future

In 2017, Promosalons celebrates its 50th anniversary. It’s an opportunity for this unique network to look back over its achievements and look forward to the future.

In 1967, Promosalons came into being through the distinctive vision of several trade show organisers with the support of their partner organisations*. They were convinced that trade shows would only continue to grow through international promotion. Their concept was to come together to pool their resources, their ideas and their know-how to face up to this ambitious challenge.

The network has progressively expanded, from 5 offices in 1967 to 55 today. It adapts to the needs of the trade shows and is constantly building on its offer. To ensure consistent quality of its services, establish its expertise and assert its values, Promosalons is gradually developing its brand and building its organisation. To guarantee its future, it needs to evolve and consolidate its economic model.

Confidence from 80 trade shows

Promosalons started with 14 founding members. Today, over 80 trade shows – representing 90% of the international trade fair market in France – use Promosalons to promote their events internationally.
Backed by 50 years’ experience, Promosalons aims to be a responsive and innovative network. It continues to adapt in the face of new challenges, such as advances in communications and digitisation, population growth on the African continent or geo-duplication. Right from the start, it was part of the movement to set up the MICE industry contract and is now a signatory. Corinne Moreau is a member of the Board and is overseeing the implementation of two actions specifically aimed at international promotion.

Two major events in 2017

To celebrate this anniversary, Promosalons is organising two major events in 2017. An in-house evening was held in February, attended by around 100 delegates, staff and former Promosalons directors. This event showcased the network’s unique spirit of cooperation and teamwork.
In the second half of the year, Promosalons will be bringing together its member trade shows and institutional partners to present a shared vision of the industry’s future, and the events and actions needed to respond successfully to the challenges that will face us in the years to come.

* The French Centre for Foreign Trade (CFCE, now Business France), the Paris Chamber of Commerce and Industry (CCIP, now CCI Paris-IDF) and the French Federation of Specialist Trade Fairs (FFSS, now UNIMEV).