The scope of local trade shows

(posted on 24/03/2017)


Taiwan remains relatively unexplored by French manufacturers and trade show organisers. And yet its strong skew towards international trade makes it a wellspring of untapped potential.

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Taiwan counts five annual trade shows in significant sectors of its economy. Taiwan’s external trade development agency, Taitra, runs substantial promotional operations aimed at attracting international buyers. Some telling statistics from the 2016 trade shows:

  • Computex (connected objects): 1,602 exhibitors & 40,969 visitors including 15,000 international
  • Semicon (semi-conductors): 592 exhibitors & 45,000 buyers
  • Taiwan International Machine Tools Show: 652 exhibitors & 72,320 visitors including 2,568 international
  • Taipei Food Show (agri-food): 1,100 exhibitors & 67,599 visitors including 7,756 international
  • Taipei Cycle Show: 1,112 exhibitors & 41,621 visitors including 8,258 international