THE JAPANESE TRADE SHOW MARKET
(posted on 25/07/2016)
The scope of local trade shows
The Japanese government promotes and supports the MICE sector through promotional initiatives conducted by the Japan National Tourism Organization and the trade shows themselves.
According to an international benchmark study of the conferences and exhibitions market*, Tokyo ranks second just behind Paris for hosting trade shows with over 500 exhibitors (50 events welcoming 3.8 million visitors). However, only two shows in Japan are internationally known in their sector: Foodex Japan (76,000 visitors, 3,000 exhibitors representing 78 countries) and the Tokyo Motor Show (850,000 visitors, 160 exhibitors representing 11 countries). These events are mostly organised by trade associations in the sectors concerned.