Israel

It’s useful to know that Israeli professionals are generally spontaneous, determined and not afraid to take risks - a combination that, for the uninformed, can sometimes be surprising during initial business meetings.

At trade shows they are looking for added value, the offer that will make a difference in terms of innovation and services to visitors.

Thanks to its ultra-modern exhibition centre located in the economic capital of Tel Aviv, Israel hosts a large number of trade shows, mostly local.

The biggest international trade show is AGRITECH in the agriculture sector, which welcomes 57 international exhibitors out of a total of 253, and more than 8,100 international visitors out of a total of 35,000 professionals.

Each sector or trade show requires an in-depth analysis of the relevant market to target the most profitable, high-quality prospects.

The best communication tools will vary according to the target audience. For some, email will be more effective than a print ad or Facebook page. For others it will be the opposite. It is important to know your target audience of professionals thoroughly in order to communicate information about the trade show as effectively as possible.

The State of Israel joined the OECD in 2010, and it has been one of the most resilient economic powers in the face of the global economic crisis, with a GDP growth rate of 2.6% in 2014. It is also worth noting that the country’s average rate of growth was 4.4% from 2007 to 2012 – totalling seven years of uninterrupted growth (3.3% in 2013).