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Promosalons vous parle n°39 Japon

Situation Générale Le Japon n’a fait l’expérience ni du confinement, ni du couvre-feu et l’état d’urgence a été levé depuis mai. Cependant, à mesure que les activités économiques et sociales ont repris, le nombre de cas a augmenté. Le gouvernement avait, par ailleurs, déconseillé tout déplacement pendant...

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Companies in the trade show sector are enjoying “strong growth and high margins”!

(posted on 9/05/2019)

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Companies in the trade show sector are enjoying “strong growth and high margins”! This positive conclusion is drawn from a study produced in March 2019 by INSEE, listing the key economic indicators for our sector between 2006 and 2016.

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Diversifying activities

(posted on 20/03/2019)

See full report LATIN AMERICA LAND OF OPPORTUNITY See other Country Profiles

Successful promotion

The key to success in Latin America?
A strategic mix of mass marketing, relationship marketing, digital marketing and high value-added services.

SOME INTERNATIONAL SHOWS IN THE REGION

(posted on 20/03/2019)

See full report LATIN AMERICA LAND OF OPPORTUNITY See other Country Profiles

The scope of local trade shows

FRIENDLY YET PRAGMATIC VISITORS

(posted on 20/03/2019)

See full report LATIN AMERICA LAND OF OPPORTUNITY See other Country Profiles

Visitor’s portrait

For Latin Americans, visiting a French show is both a big adventure and a big investment.

LATIN AMERICA LAND OF OPPORTUNITY

(posted on 20/03/2019)

See full report LATIN AMERICA LAND OF OPPORTUNITY See other Country Profiles

Potential market

Promosalons began its collaboration with Latin America back in 2003. The objective: to raise awareness of this Spanish-speaking region and to give Promosalons shows access to a vast market of over 210 million consumers.