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... HOW TO BE EVEN MORE ATTRACTIVE TO INTERNATIONAL VISITORS

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REGIONAL TRADE SHOWS, A STRONG TREND

(posted on 27/07/2018)

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The scope of local trade shows

Asean countries traditionally organise national trade shows, often on State initiative, to promote local products and attract buyers, mainly from western countries.

THAILAND TAKES THE LEAD AT FRENCH TRADE SHOWS

(posted on 27/07/2018)

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Key figures

In 2016, Thailand was the leading Asean nation present at French trade shows, followed by Singapore, Malaysia and Indonesia.

Visitors expect a warm welcome in a secure environment

(posted on 27/07/2018)

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Visitor’s portrait

For an Asean professional, visiting a French trade show requires quite an investment! They stay for around five days and have an average budget of €2,000.

Think global, act local

(posted on 27/07/2018)

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Successful promotion

With effective coordination of the Asean area across the Promosalons network, organisers benefit from a global approach to the region as a whole, plus separate action plans focusing on the specificities of each country.

Zone ASEAN: Ten countries - unlimited growth

(posted on 27/07/2018)

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Potential market

Achieving the greatest worldwide growth over the last five years, the Asean area displays remarkable economic success, boosted by a number of free-trade agreements.