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...Un événement débat pour les 50 ans de Promosalons

Le 6 octobre 2017, Promosalons a rassemblé les principaux acteurs de la filière à une conférence à l’hôtel Potocki, à Paris. Cet événement fut le point d’orgue d’une réflexion collective sur les mutations du média salon et de son marketing...

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The main Ivorian trade shows:

(posted on 30/03/2018)

See full report Ivory Coast See other Country Profiles

L’envergure des salons locaux

Direct contact preferred

(posted on 1/03/2018)

See full report Ivory Coast See other Country Profiles

Clés d’une promotion réussie

In Ivory Coast, having direct contact with a prospect is the surest way to win them over. In fact, in this country it is perceived as a mark of respect.

Ivory Coast : New momentum

(posted on 1/03/2018)

See full report Ivory Coast See other Country Profiles

Potentiel marché

Bolstered by its natural resources and political stability, Ivory Coast is enjoying rapid growth and paving the way for a successful modern economy.

In 2015 Ivory Coast ranked 171st out of 188 countries in the UN Human Development Index (based on GDP, life expectancy and education level). The poverty rate (49%), unemployment (100 employed for 85 unemployed) and illiteracy (56%) remain high. But since 2012 the “Cocoa Republic” has enjoyed remarkable economic success, most notably because of its return to political stability.

Visitors who are keen to learn and ready to do business

(posted on 1/03/2018)

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Portrait visiteur

Professionals are reacting positively to the booming Ivorian economy and evolving profile. Over the past four years, for example, the construction sector has posted a growth rate of 33.5%.

INTERMAT meet-ups in local markets

(posted on 1/03/2018)

See other posts Successful challenge

Promosalons organised a series of events for Intermat. The first of their kind, these events focused on rich content and meeting the people in the local markets. It proved to be a wise move.

To promote its 2018 edition – 23 to 28 April at Paris Nord Villepinte – Intermat wanted to organise high-value-added events in its target countries. Promosalons used its network to make this happen in 14 EMEA* countries.