Strengths of french trade shows

France – one of the top international exhibition hosting countries

There are plenty of good reasons to visit a trade show in France

The 1,100 public fairs, trade shows (including 407 in the Paris region, Ile-de-France) and 2,800 scientific conferences organized and hosted in France each year are powerful radiation instruments. They generate over 30.5 billion euros in contracts, of which 17.5 billion euros are invested in Paris and its region.

With 7.5 billion euros in economic spin-offs and 120,000 jobs (including 5.5 billion euros reinvested and 86,000 jobs in Ile-de-France), they contribute to the development of innovation, training and reputation for the benefit of major economic sectors, learned societies, local authorities and tourism professionals.

7 good reasons to visit a french trade show

1. A resolutely international focus
French international trade shows reflect the global market in their sector. They attract a host of companies from outside France and record large numbers of international visitors, in particular drawing visitors from countries that are less represented at other European shows, such as MENA countries (North Africa and the Middle East). French shows therefore act both as a gateway to French and European markets, but also to markets in these regions of the world.
2. A springboard to exports
Trade show channels offer French and international companies the opportunity to network with a large number of prospective clients and suppliers within a concentrated period of time.
3. An international benchmark tool
As a showcase for the expertise of a given sector or industry, trade shows enable companies to present their products and promote their innovations, and to get an up-close look at their competitors’ products and innovations.
4. An effective and lucrative tool
For every €1 a company invests in their participation in a trade show, it will on average earn back €10 in revenue. A quarter of this revenue is generated during the show, and the remaining 3/4 in the 3 to 10 months following the show.
5. A reliable tool
Industry professionals name participation in a trade show as the best, most cost-effective promotional tool, ahead of the internet and visits by sales reps and dealers.
6. A strategic business accelerator
Exhibitors generate a significant portion of their annual revenue at shows, which are fantastic trading platforms. In addition to taking orders, there are a wealth of other strategic benefits here: finding out about a market, launching or discovering a new product, boosting brand awareness, bolstering your presence, prospecting and signing new contracts, forging contacts with suppliers, buyers or distributors etc.
7. A comprehensive, sector-specific offering
French shows are divided into distinct sectors: Exhibitor categories are clearly defined and visitor trails personalised to meet the specific needs and desires of each individual visitor. French shows guide and direct the visitor through an easy-to-navigate area, enabling them to get the most out of their visit.

Paris, Europe’s top trade show destination

Paris, Europe’s top trade show destination

Hosting almost 200 international trade shows each year, Paris is way ahead of other European cities such as Milan and Madrid.

  • No 1 for the number of events
  • No 1 for exhibitor numbers
  • No 1 for visitor numbers
  • No 1 for total net stand space (Paris has 682,200 m²)

Sophisticated infrastructure in keeping with world-class events:
Paris is the world’s top tourist destination, boasting over 110,000 hotel rooms across all categories. It is easily accessible by road, air and rail from the major French and European cities. A welcome package produced by Paris Region’s key business tourism players* has been in place since 2009 to help welcome, inform, guide and transport international trade show participants.

Paris, an absolutely unique city of culture.

* Comité des Expositions de Paris; Comité Régional du Tourisme; Viparis