The 1,100 public fairs, trade shows (including 407 in the Paris region, Ile-de-France) and 2,800 scientific conferences organized and hosted in France each year are powerful radiation instruments. They generate over 30.5 billion euros in contracts, of which 17.5 billion euros are invested in Paris and its region.
With 7.5 billion euros in economic spin-offs and 120,000 jobs (including 5.5 billion euros reinvested and 86,000 jobs in Ile-de-France), they contribute to the development of innovation, training and reputation for the benefit of major economic sectors, learned societies, local authorities and tourism professionals.
7 good reasons to visit a french trade show
1. A resolutely international focus
French international trade shows reflect the global market in their sector. They attract a host of companies from outside France and record large numbers of international visitors, in particular drawing visitors from countries that are less represented at other European shows, such as MENA countries (North Africa and the Middle East). French shows therefore act both as a gateway to French and European markets, but also to markets in these regions of the world.
2. A springboard to exports
Trade show channels offer French and international companies the opportunity to network with a large number of prospective clients and suppliers within a concentrated period of time.
3. An international benchmark tool
As a showcase for the expertise of a given sector or industry, trade shows enable companies to present their products and promote their innovations, and to get an up-close look at their competitors’ products and innovations.
4. An effective and lucrative tool
For every €1 a company invests in their participation in a trade show, it will on average earn back €10 in revenue. A quarter of this revenue is generated during the show, and the remaining 3/4 in the 3 to 10 months following the show.
5. A reliable tool
Industry professionals name participation in a trade show as the best, most cost-effective promotional tool, ahead of the internet and visits by sales reps and dealers.
6. A strategic business accelerator
Exhibitors generate a significant portion of their annual revenue at shows, which are fantastic trading platforms. In addition to taking orders, there are a wealth of other strategic benefits here: finding out about a market, launching or discovering a new product, boosting brand awareness, bolstering your presence, prospecting and signing new contracts, forging contacts with suppliers, buyers or distributors etc.
7. A comprehensive, sector-specific offering
French shows are divided into distinct sectors: Exhibitor categories are clearly defined and visitor trails personalised to meet the specific needs and desires of each individual visitor. French shows guide and direct the visitor through an easy-to-navigate area, enabling them to get the most out of their visit.