Leading exhibitions in many sectors
French international exhibitions cover all the main business sectors. Often market leaders, they excel in many areas where French expertise is recognised, including automotive, agriculture, agricultural machinery, food, aerospace, fashion, lingerie, interior design, eyewear and construction.
Genuine trend and innovation observatories
Offering a window on the trends and expectations of a given market, French international trade shows are genuine trend and innovation observatories where creativity meets expertise.
France’s international exhibitions are the global market showcase of the sector they represent. They draw large numbers of international companies and have a high proportion of international visitors.
They are recognised international hubs that attract visitors and exhibitors from countries seldom seen at other European exhibitions, if at all (North Africa, Middle East, etc.). And so French exhibitions are a gateway not only to French and European markets, but also to the markets of these other regions.
Strategic and business boosters
French exhibitions are effective. They are genuine B2B platforms where a quarter of their exhibitors generate over 30% of their annual turnover.* They also offer numerous strategic opportunities: finding new customers and closing deals, developing relationships with suppliers, buyers and distributors, increasing brand awareness, promoting a company, learning about a particular market, launching or discovering new products, etc.
A clearly defined and segmented offer
French trade shows favour a sectoral layout where it is easy to see which sector exhibitors belong to and organise customised theme trails. This approach enables visitors to optimise their visit.
In-show events to create a buzz
French exhibition organisers put on special events to galvanise business communities and create a buzz around the show. These include business forums, catwalk shows, talks, competitions and awards, site tours and theme trails in the region where the show is being held. International exhibitions are a driving force for the sector’s entire business community.
A unique promotional network
France is one of the few countries that has a network dedicated entirely to promoting its trade shows internationally: Promosalons, the global partner of French trade shows.