About us

The Promosalons network is dedicated exclusively to promoting French trade shows internationally.

Our Core Mission

To increase the number of international visitors and exhibitors at French trade shows.
And in doing so, contribute to the attractiveness of France and Paris as flagship locations for international events.

We contribute to the growth and success of French trade shows by promoting and marketing them internationally.

Our expertise

Promosalons helps exhibition and event organisers to develop their strategy and ensures that the most appropriate sales, marketing and promotional actions are put in place to attract and retain international visitors and exhibitors.

Our know-how:

  • Devising and carrying out promotional campaigns aimed at French trade show visitors, buyers and exhibitors (direct marketing, press and public relations, webmarketing, etc.)
  • Identifying, contacting and retaining exhibitors with dedicated staff.
  • Performing ROI studies, sector analyses and gathering market intelligence
  • Supporting the expansion of French trade shows outside France

Other services: pre-registration, management of visa requests, travel arrangements, and much more.

Our strengths:

  • Unrivalled geographical coverage: 55 offices in 120 countries on 5 continents
  • Bicultural experts: our teams have a profound grasp of both French and the local culture enabling them to tailor the French shows’ strategies to the specific local socio-economic environment.
  • A dual role – advice and action: our teams draw on their knowledge of their local markets to advise the show organisers and work with them to define appropriate promotional campaigns.
  • Proximity to foreign markets: our experts are based in the field and so have close relationships with the economic and corporate players in their countries.
  • Dynamic teams who work closely with French trade shows.
  • Expertise in 20 industry sectors.

Our history

Our headquarters

Contact details & How to find us

45, avenue George V
75008 PARIS

Subway line 1: George V
RER A, Métro ligne 1, 2, 6 : Charles de Gaulle Etoile

Our Board of Directors

The Board of Directors has 24 members, who represent our partner organisations and exhibition organisers. The members representing organisers are elected at the Annual General Meeting.

You can see the members’ list from each group by clicking on the "institutional" or "organizers" buttons.

  • Olivier ANDRETIC

    Olivier ANDRETIC


  • Franck GENTIN

    Franck GENTIN

    CCI Paris Ile-de-France

  • Michel CLAIR

    Michel CLAIR


  • Bruno DIDIER

    Bruno DIDIER

    CCI Paris Ile-de-France

  • John SHAW

    John SHAW

    Comité des Expositions de Paris



    Conseil Régional d’Ile-de-France

  • Christine LEPAGE

    Christine LEPAGE


  • Dominique AGNIAU-CANEL

    Dominique AGNIAU-CANEL

    Ministère de l'Economie, de l'Industrie et du Numérique

  • Caroline MALAUSSENA

    Caroline MALAUSSENA

    Ministère de l'Europe et des Affaires Etrangères

  • Catherine SACHREITER

    Catherine SACHREITER


  • Frédéric JOUËT

    Frédéric JOUËT


  • Anne Hidalgo

    Anne Hidalgo

    Ville de Paris




  • Jean-Claude GIROT

    Jean-Claude GIROT


  • Andréa Godard

    Andréa Godard


  • Laurent Noël

    Laurent Noël


  • Renaud HAMAIDE

    Renaud HAMAIDE


  • Vincent GRENIE

    Vincent GRENIE

    Congrès-Expositions de Bordeaux

  • Stéphanie COMERE

    Stéphanie COMERE

    GIE Objectif Transport public

  • Philippe Pasquet

    Philippe Pasquet





  • Sylvie FOURN

    Sylvie FOURN

    Reed Expositions

  • Michel FILZI

    Michel FILZI

    Reed Expositions

  • Philippe BROCART

    Philippe BROCART


  • Gilles FOURNIER

    Gilles FOURNIER

    Salon International de l'Aéronautique et de l'Espace

Join the association

Being a member of Promosalons gives you access to a network spread across 55 countries. Supporting your international development, Promosalons offices represent your exhibition to your target market in the country and are on hand to answer any questions they may have.

What are the advantages of membership?

  • Permanent local representation through our 55 offices covering more than 120 countries
  • Global visibility and presence: your exhibition will be included in all promotional material sent to relevant stakeholders and opinion leaders worldwide and listed on our four-language website
  • Personalised advice and assistance with defining your international development strategy
  • Network coordination: you will be assigned a single contact person in Paris who will coordinate all your agents, regional coordination zones and meetings organised by Promosalons to enable you to meet all your agents in Paris once or twice a year
  • Participation in group promotion campaigns organised by Promosalons with various institutional partners

How to join
Membership of Promosalons is open to any exhibition or event held in France that requires visitor promotion.
Your membership application will be presented to the Promosalons Board of Directors.
Only a handful of ‘key’ exhibitions can oppose the promotion of a new event, if the target audience of the exhibition applying for membership obviously overlaps its own. However, opposition can only apply to geographic areas actually used by the ‘key’ exhibition.

Fees and billing

  • Annual fee: As a member of Promosalons, you pay an annual fee equivalent to 8% of the amount spent on visitor promotion (fees, expenses, media plan, etc.). The fee is payable annually irrespective of the frequency of your event. The amount is capped at €9,600, with a minimum of €2,000. Payment of the fee entitles you to all the benefits offered to members.
  • Pricing of our services: In addition to the annual fee, you will be billed for each promotion plan carried out for your event in the countries selected. On receipt of your schedule of requirements and objectives, our offices will provide you with a strategic promotion plan, which will include a sector analysis and recommended actions to be taken in the specified countries to enable you to achieve your objectives. We will provide you with a precise quotation for this work (direct expenses incurred passed on to you and billing of our offices’ fees), which you must accept for each individual office carrying out visitor promotion on your behalf.