Time for action

As we move into 2017, I would like to take this opportunity to wish each of you a happy and prosperous New Year!

For us, January marks the time for turning our intentions into concrete action. We are now set to build on the first contract, signed in October 2016, dedicated to a single sector – ours – dealing with “Business Meetings & Events”.

In essence, two Ministries (Industry & Foreign Trade, and the Promotion of Tourism) teamed up with some thirty public and private bodies, including Promosalons, and drew up a plan of 21 actions designed to raise the profile of this sector and boost growth. Renaud Hamaide heads the initiative, with five of the actions to be implemented immediately.

Initially, actions scheduled for 2017 will focus on around thirty events* marked out as priorities because of their size and international reach. But the scheme’s positive impact will gradually spread to other events: improving hospitality for visitors and international exhibitors, improving clients’ experiences with the transport infrastructure, stepping up promotion, providing more backing for exports within the sector – to name but some of the benefits. I am happy to have contributed to formulating such a wide-reaching action plan and I look forward to helping put it into effect.

What’s more, we celebrate Promosalons’ 50th birthday this year – and here’s a new issue of our quarterly newsletter to mark the occasion. We hope this new impetus will serve as inspiration for you.

A very happy 2017 to all!

Corinne Moreau
Promosalons CEO

* List of designated events available from Promosalons. For information on the sectoral contract, please contact: rencontres.affaires@diplomatie.gouv.fr