SILMO Paris

The international exhibition for optics and eyewear industry

6 October 2017 / 9 October 2017 Paris Nord Villepinte

Once a year

SILMO Paris

Accès

Comment venir...

Parc des expositions de Paris-Nord Villepinte

ZAC Villepinte Nord - allée des Érables – 93420 Villepinte

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A new dynamic

Now in its second edition, welcome back to the world’s largest flagship optical store, whose ambition is to offer a new experience generating innovative solutions. Its unique and comprehensive offering – 12 departments, 950 exhibitors and 1,350 brands – gives SILMO Paris the status of a leading international showcase.

“Silmo Paris, a unique experience for the development and international standing of the entire optics industry”

Silmo Fashion
Boasting a wealth of brands and “fashion” licences, designers, artisan eyewear manufacturers, experiential pop-ups and a new “accessories” area in partnership with the Première Classe trade fair… SILMO Paris retains its reputation as a must-visit exhibition focused on stimulating creativity, meeting market expectations and creating a difference.

Silmo Training
Featuring Silmo Academy (recognised under the continuing professional development programme), a TV stage set, demonstrations by the Meilleurs Ouvriers de France (Best craftspeople in France award winners)… Silmo Paris enables sector professionals to keep up to date with training in the changing demands of the optics professions, while at the same time offering new professional development opportunities.

Silmo Health
The presence of the world’s finest lens manufacturers, Agora Contacto, Low Vision Forum and seminars offer bespoke responses to the various visual impairments and disorders prevalent today and pave the way for new product offerings.

Silmo Innovation
In order to anticipate market changes and improve its effectiveness still further, Silmo Paris brings together the best in innovation: The Ad Fab Lab, Silmo D’Or innovation and creativity awards, and more…
A new, innovative exhibition area is launched this year: the Secret Store, an immersive experience where you can explore the sales outlet of the future and discover digital resources that drive in-store footfall…

Key figures

  • 892 exhibitors
  • 74% International
  • 26% France
  • 1,350 Brands
  • 172 New exhibitors
  • 80,000 square meters

Sectors represented by exhibitors

  • - Optical Mounts
  • - Sunglasses
  • - Glasses
  • - Contactology
  • - Low Vision
  • - Materials for opticians
  • - Point of Sale Equipment

Visitor profile

  • 80 % of visitors are decision-makers
  • 3 % Non optical stores
  • 26 % Wholesale import professionals
  • 2 % Manufacturers
  • 4 % Others
  • 65 % Optical stores

Why
visit French exhibitions?

  • Strategic and business boosters
  • In-show events to create a buzz
  • Leading exhibitions in many sectors
  • Internationally oriented
  • Genuine trend and innovation observatories
  • A clearly defined and segmented offer
  • A unique promotional network