Promosalons

45, avenue George V
75008 PARIS
Tél : +33 (0)1.53.23.92.22
Fax : +33 (0)1.53.23.92.29
E-mail: paris@promosalons.com
Our Services > Our service offer

Our service offer

Promosalons Offers a full range of services to Promote and market fairs and exhibition venues.

VISITOR PROMOTION

1. Direct marketing

  • compilation, qualification and segmentation of mailing lists
  • mail shots (post/e-mail/ fax)
  • telephone follow-up

2. Public relations

  •   organising talks, briefings, buyer delegations and events
  • establishing contact with institutions, associations and opinion formers

3. Media relations

  • writing, adapting and translating press releases
  • proposing and implementing media plans
  • building relations with journalists
  • partnerships with publications
  • production and translation of press portfolios

4. Additional initiatives

  •   developing travel packages: organisation/ticketing; information on destinations
  • accommodation, tourism, translation/interpreting – and on highlights of the exhibition.
  • pre-registration
  • analysis of visitors (based on corrected data from visitor cards); assessment of (initiatives/special events), suggestions for improvement
  • satisfaction surveys

TARGETING EXHIBITORS

  • compilation, qualification and segmentation of mailing lists
  • direct marketing campaigns: by mail, telephone, etc.; sales pitches to decision-makers
  • consultancy and logistical support for exhibitors: registration procedures/ translations / selection of suppliers...
  • analysis of results: analysis of exhibitor profiles; satisfaction surveys; assessment of initiatives implemented; suggestions for improvement...

These services can be provided for individual exhibitors or group pavilions.

LOBBYING

Our network is a dual-nationality one in every region of the globe where it operates and this cross-cultural approach enables us to develop effective lobbying strategies and relations with the relevant institutions and opinion formers in each individual market. These initiatives can –for example – generate subsidies for companies planning to exhibit at French exhibitions.

MONITORING MARKETS AND MARKETING STRATEGIES

Our permanent presence in international markets gives us a basis for undertaking national and local analyses of economic trends, preparing in-depth studies of industry consolidation processes, and forecasting future economic trends.