Exhibition organiser

You want to internationalize your living room.

For organisers of trade exhibitions, developing your event’s international profile is a key issue.

1. Exhibitions staged in France increasingly operate within a global marketplace.

2. Which means that organisers are looking to develop or enhance this aspect of their events, by attracting new international exhibitors, and visitors / buyers from all over the globe.

3. Other exhibitions - your direct competitors - are perhaps more international than yours : capturing market share means attracting new international participants. Starting

Starting from a current assessment of your event and working with you to define key objectives, the Promosalons network can handle your international promotional campaign - across all the markets where it is present, or in a selection of key markets.

Identifying new international targets and convincing them to participate in your exhibition.
Building loyalty: encouraging previous international participants to return for subsequent sessions.
Encouraging local organisations and institutions (export organisations, subsidies) and local professional federations to support our strategies targeting local companies. Raising your exhibition’s profile locally: establishing it as a key event in its sector.
Organising national pavilions.
After working with you to define a target visitor / buyer profile, our international teams will recommend the most suitable media and communications strategies to identify the appropriate companies and persuade them of the value of visiting your exhibition.
Potential visitors - importers, wholesalers, retailers - are contacted by our offices, in their own language, to present your exhibition, its key attractions, its competitive benefits.
All messages are targeted and fine-tuned for optimum efficiency in achieving the growth targets we have set.
Supporting these visitor / buyer and exhibitor initiatives, we also offer a trade media information service for each target market.
Working within your budgets, we can adapt your communications campaign: recommend media plans, send and follow up press releases, organise and follow up press conferences.