Connected mobility in Greater Paris: opportunities for German companies

In Dusseldorf on Thursday 29 June 2017, Promosalons and Paris Region Entreprises organised a major event showcasing Paris Region and its international tradeshows to reinforce and promote the economic attractiveness of this capital city and its region.

The aim of the event was to present the latest developments in transport, logistics and mobility to German companies and the specialist press, particularly within the context of the "Grand Paris” project. With an estimated cost of €28 billion, this extensive modernisation programme will transform Paris into a “Smart City”, while providing great investment opportunities for German businesses. Eighty professionals representing transport, mobility, logistics, institutional investors and the trade press attended the event.

Mobility: the market of the future!

“Advances in the mobility sector represent the developments of the future.” This was how Dominique Cherpin, Managing Director of Promosalons Germany introduced presentations from mobility experts, speakers from the Grand Paris project and several directors of international tradeshows in transport, logistics, automotive and the environment.

Romain Erny, Business Development Manager Transportation & Industry with Paris Region Entreprises, stated that mobility in Paris Region was a key sector, with over 40 million journeys made there every year . Currently, the two priorities for the public authorities are to reduce congestion and reduce the pollution generated by personal journeys. Four trends are emerging: mass personal mobility (eg the Grand Paris Express), electric-powered transport in particular for mass transit, connected and autonomous mobility, and mobility as a service with AutoLib, car-sharing and car-pooling.

Corinne Moreau, General Manager of Promosalons, presented the many advantages of French tradeshows for German companies: “Like Germany, France is a major organiser of tradeshows: more than 450 international events are organised here every year, including 320 tradeshows (250 in Paris Region), spanning a wide variety of sectors. One of the strengths of these tradeshows is bringing people together; one visitor in three comes from abroad and almost 50% of exhibitors are international companies. Historically, Germany is one of the leading customers at French tradeshows: almost 32,150 German visitors and 3,210 German exhibitors attend tradeshows in France every year.
She also underlined that France was home to numerous tradeshows in the environment, transport and logistics sectors. “We would like even more German professionals working in these fields to attend French tradeshows. These events are the perfect opportunity to conquer export markets, meet international players and discover innovations, particularly as there are so many subsectors involved within mobility.
French tradeshows are also a profitable platform for exhibitor companies. "A study conducted by Unimev (the French event industry association), showed that for every €1 invested by a company to exhibit at a tradeshow in France meant an ROI of €10 in sales during the ten months after the event.

The impact of “Grand Paris” on tradeshows and the French transport market

Gaëlle Pinson, “Digital Value” Project manager for Grand Paris presented the scope and history of this ambitious project and set out the various topics addressed: transport, commerce, digital technologies and intermodality.
Jean-Baptiste Débuire, Purchasing Manager at the Industry and Procurement Department, spoke about the investment opportunities offered by this project, for German companies in the sector, through public invitations to tender. The Société du Grand Paris is awarding contracts to major companies that, in turn, call on sub-contractors. At the end of his speech, he reminded everyone that these consultations were public and all viewable online (for example on http://ted.europa.eu).

Dr. Christophe Kühl, a lawyer at the Paris Bar, also explained to German industrialists how to respond to these Grand Paris calls for tender.

Public transport expert and director of the GIE - Objectif Transport Public, Sophie Castagne, described the challenges facing Paris as a connected and intermodal city. “Among other things, Paris will have to cope with a rise in population (set to double by 2030) and will have to implement a public transport system that meets environmental standards.”

Sarah Godomen, Sales Manager at Salon SITL (International Week of Transport and Logistics) presented the innovative technologies from the logistics and freight transport office of Grand Paris. “Spread over 12.5 million square metres and with 12 million inhabitants, Paris Region is one of the largest in terms of logistics.”.

Shared, electric, active, connected and autonomous mobility were explained by Ross Douglas, Founder and CEO of the tradeshow Autonomy. He predicted a fundamental change in our modes of travel by the year 2025. “The change in mobility will be particularly evident through digitalisation: today, we use our devices to access on-demand services (streaming for example) instead of owning them. Sourcing transport options will go the same way.”.

From the environmental aspect, Vincent Roumeas, director of international relations for the Pollutec and World Efficiency tradeshows, developed the theme of green mobility. “We need to encourage the use of bicycles, optimise parking options and promote more flexible, electric mobility. Cities and start-ups also need to be encouraged to speak and work together.”.

Jean-Claude Girot, Commissioner General of the Mondial Motor Show closed by presenting technological advances in automotive innovation through green and connected mobility. He also reminded everyone that ”in 2018, the Motor Show will merge with the Mondial de la Moto motorbike show and feature a brand new programme, exciting new content and more opportunities for the general public to meet the professionals.

The programme also included speeches from two German transport companies operating in Paris Region: Flixbus, for public transport and Free2Move, for car-sharing. Raphaël Daniel, Press Officer for Flixbus France and Flora Bellina, Director of the Free2Move mobility platform, explained why they had chosen Paris Region and how they had successfully set up their operations.

The presentations finished with interesting and productive discussions between participants and speakers. This joint Franco-German event highlighted the appeal of the mobility sector to German companies and their keen interest, plus the investment opportunities available across the Paris region either through attending French tradeshows or directly, by setting up a German subsidiary.

Photos of the event at this link: https://www.flickr.com/photos/journeeconnecti