The vocation of MCB Paris (the annual benchmark trade show) is to bring excellence to hairdressing and beauty professionals with three strong themes: Artistic Expression, Education and Business, to provide an exceptional programme with three key topics:
|MCB BUSINESS: products, colloquium, forums||MCB ACADEMY: campus, workshops, competition||MCB STYLE: shows, trends forum, events off|
2 emblematic sites in Paris will enable the MCB Paris to present its offering in all its glory:
- La Grande Halle de la Villette which will house the sectors Entrepreneur Avenue (stands), Hair Capital, Shopping Gallery, and the conferences, workshops, forums and contests.
- Le Zénith, a hall seating 5500, which will be the venue for the programme of 12 to 14 original shows.