INVESTIGATING THE POTENTIAL OF ISRAELI START-UPS
(posted on 14/09/2017)
Israeli start-ups offer a wealth of opportunities for French trade shows. Promosalons and the manager of its Tel Aviv office, Yves Benhayoun, decided to investigate how this potential could be tapped.
At the suggestion of Promosalons Paris, the Israeli office embarked on a fact-finding mission for the purpose of getting more Israeli start-ups to participate in French trade shows. Start-ups are an increasing target for trade show organisers, not just for business reasons but also because they bring so much innovation, which in turn generates enormous benefits in terms of show’s image and differentiation.