Promosalons’ system of sales departments was set up five years ago. This success story is increasingly winning over event organisers.
Promosalons set up the sales departments in 2011 in response to a request from one of its members. The system has proven effective and is growing fast. Five years ago, Comexposium wanted exclusive access to a network of sales agents and Promosalons – with a presence in 55 countries and an expert at helping organisers achieve international growth – was well placed to deliver what they needed.
Sales departments were set up in Germany, Belgium, Spain, Italy, Holland, the UK, Turkey, Korea, India and Japan – ten in total.
Now 24 of Comexposium’s trade shows employ these sales departments, whose staff numbers have risen from 12 to 24 dedicated salespeople.