Sébastien Gillet is in charge of twelve GL EVENTS exhibitions, and here he talks about their strategic approaches, particularly for the INDUSTRIE trade show which, with the help of Promosalons, is promoting its activities on an international scale.
INDUSTRIE, the production technologies trade fair held on 4 - 7 April 2017 at Eurexpo Lyon. What are the show’s highlights?
In terms of market representation, we have exceeded our targets. We have over 900 exhibitors, up 10% on 2015. We are also expecting 22,000 visitors, based on the figure of 20,000 who attended two years ago. Held in France’s leading industrial region, and attended by all sector leaders, the show will give a well-needed boost to the industry’s image. We want to show that industry has changed and is looking to the future. For this reason, we are showcasing innovation and training this year. Our Innovation Awards have attracted entries from 140 companies and the presentation ceremony will be held at the end of the first day, attended by 850 guests.
A special trail through the show gives visitors the chance to learn about innovations, particularly through events and demonstrations of machines in operation.