While the French trade show world is talking about the Comexposium group’s share capital restructuring, which is big news right now, Italy is gearing towards a completely different subject that I am sure will interest you.
The Italian government has decided to set up a “revolutionary” export support programme to promote Italian industry, particularly in a number of key sectors (food, clothing, optical, furniture and decoration).
The programme anticipates an investment of €261 million in 2015, six times the average public investment made to promote exports over the past five years.
€48 million of this investment will go directly to promoting some 30 flagship trade shows internationally. The trade shows that will receive support must meet a number of criteria, including: