The Promosalons network is dedicated exclusively to promoting French trade shows internationally.
Our Core Mission
To increase the number of international visitors and exhibitors at French trade shows.
And in doing so, contribute to the attractiveness of France and Paris as flagship locations for international events.
We contribute to the growth and success of French trade shows by promoting and marketing them internationally.
Promosalons helps exhibition and event organisers to develop their strategy and ensures that the most appropriate sales, marketing and promotional actions are put in place to attract and retain international visitors and exhibitors.
Devising and carrying out promotional campaigns aimed at French trade show visitors, buyers and exhibitors (direct marketing, press and public relations, webmarketing, etc.)
Identifying, contacting and retaining exhibitors with dedicated staff.
Performing ROI studies, sector analyses and gathering market intelligence
Supporting the expansion of French trade shows outside France
Other services: pre-registration, management of visa requests, travel arrangements, and much more.
Unrivalled geographical coverage: 55 offices in 120 countries on 5 continents
Bicultural experts: our teams have a profound grasp of both French and the local culture enabling them to tailor the French shows’ strategies to the specific local socio-economic environment.
A dual role – advice and action: our teams draw on their knowledge of their local markets to advise the show organisers and work with them to define appropriate promotional campaigns.
Proximity to foreign markets: our experts are based in the field and so have close relationships with the economic and corporate players in their countries.
Dynamic teams who work closely with French trade shows.
Establishment of a collective international promotion body for French trade shows
On the initiative of:
French foreign trade centre (CFCE)
Paris Chamber of Commerce and Industry (CCIP, now CCI Paris-IDF)
French specialist exhibitions federation (FFSS, now UNIMEV)
The aim was to pool resources and capabilities in order to develop the international dimension of French trade shows via a network of offices overseas. The shows’ offer was chiefly French, and Promosalons was responsible for bringing international buyers to meet companies based in France.
14 members: The founder members included the International Paris Air Show, Batimat, SIAL and SIMA, all of which are now leading exhibitions in their sector on a global scale.
5 offices: The first offices were opened in Germany, Spain, the UK, Italy and the Sweden.
14 members/ 5 offices
Diversification (exhibitor search)
Against a backdrop of globalisation and growing international competition, many exhibitions came together within large French or international trade show organiser groups.
Promosalons adjusted to the changes and started offering an ‘exhibitor search’ service to boost the exhibitions’ international dimension by taking advantage of the synergies with visitor promotion actions.
40 members / 20 Offices
Trade show incubator formed
The Promosalons membership system was changed to facilitate the development of French trade shows with a strong international dimension. With this ‘incubator’ the membership increased.
70 members / 56 Offices
A winning promotion strategy
A strategy rethink with members ushered in a qualitative approach to trade show promotion internationally, based on precise segmentation, innovative working practices and communication tailored even more closely to the target audience.
The resulting strategic promotion plan (PSP), setting out the service offered in a clear and precise manner, is a valuable tool to help organisers decide whether to invest in a given country.
75 members / 56 Offices
Increased cooperation with partner networks and resource optimisation
Framework agreements signed with the aim of strengthening relations between Promosalons and French networks Ubifrance and UCCIFE internationally: umbrella company arrangements and representation of Promosalons offices abroad, business support, office rental/sharing, etc.
Currently, out of a total of 56 offices worldwide,18 Promosalons offices are hosted by these networks.
80 members / 56 Offices
Refocusing on visitor promotion and setting up dedicated sales teams
The success of a trade show internationally is measured by the number, quality and diversity of its international buyers. Promosalons decided to refocus on its core business to attract more international visitors to French trade shows.
In response to demand from members, Promosalons also introduced a dedicated sales team arrangement. This involves providing personnel based in the country concerned, who are dedicated exclusively to finding exhibitors for an exhibition or group of exhibitions.
Any exhibition organiser that is a member of Promosalons can have a sales unit set up within the office of their choice.
80 members / 56 Offices
A key player in international exhibition promotion
About 15 members are French trade shows held outside France.
Often leaders in their sector, Promosalons exhibitions held in France account for more than two thirds of international visitors to French shows (source OJS/Promosalons).
80 members / 55 Offices
Contact details& How to find us
45, avenue George V
Subway line 1: George V RER A, Métro ligne 1, 2, 6 : Charles de Gaulle Etoile
Salon International de l'Aéronautique et de l'Espace
Join the association
Being a member of Promosalons gives you access to a network spread across 55 countries. Supporting your international development, Promosalons offices represent your exhibition to your target market in the country and are on hand to answer any questions they may have.
What are the advantages of membership?
Permanent local representation through our 55 offices covering more than 120 countries
Global visibility and presence: your exhibition will be included in all promotional material sent to relevant stakeholders and opinion leaders worldwide and listed on our four-language website
Personalised advice and assistance with defining your international development strategy
Network coordination: you will be assigned a single contact person in Paris who will coordinate all your agents, regional coordination zones and meetings organised by Promosalons to enable you to meet all your agents in Paris once or twice a year
Participation in group promotion campaigns organised by Promosalons with various institutional partners
How to join
Membership of Promosalons is open to any exhibition or event held in France that requires visitor promotion.
Your membership application will be presented to the Promosalons Board of Directors.
Only a handful of ‘key’ exhibitions can oppose the promotion of a new event, if the target audience of the exhibition applying for membership obviously overlaps its own. However, opposition can only apply to geographic areas actually used by the ‘key’ exhibition.
Fees and billing
Annual fee: As a member of Promosalons, you pay an annual fee equivalent to 8% of the amount spent on visitor promotion (fees, expenses, media plan, etc.). The fee is payable annually irrespective of the frequency of your event. The amount is capped at €9,600, with a minimum of €2,000. Payment of the fee entitles you to all the benefits offered to members.
Pricing of our services: In addition to the annual fee, you will be billed for each promotion plan carried out for your event in the countries selected. On receipt of your schedule of requirements and objectives, our offices will provide you with a strategic promotion plan, which will include a sector analysis and recommended actions to be taken in the specified countries to enable you to achieve your objectives. We will provide you with a precise quotation for this work (direct expenses incurred passed on to you and billing of our offices’ fees), which you must accept for each individual office carrying out visitor promotion on your behalf.